Healing "White Magic" by Odin's Beard Crafts
By Odin's Beard Crafts are back for their second review where imp breaking down the White Magic beard butter. If you want to check out my oil review for Yule Magic (seriously check it out) then click HERE. A brand which has massively impressed me so far however can they continue on their path to greatness with Odin's guidance or will they become afoul by the wolves which surround them?
Outside The Container
White Magic is priced at £12 for a 30ml jar which is another higher priced within the small batch industry. Keeping with its simplistic and natural theme, the product is supplied in a glass container with a plastic lid. The top of the lid has a black background with a tan contrast showing the logo and the product info HOWEVER there is a big issue with what comes next. Unfortunately there is no product ingredient label on the container what so ever. This is a serious issue, which could be simply down to a "reviewer product", a slight oversight or perhaps Loki himself playing a trick on me however checking the website it seems consistent and I'm sure will be addressed immediately considering how professionally the brand conducts themselves.
Inside The Container
Odin's Beard Crafts is on the boarder of madness and genius when it comes to their carrier blend and the White Magic beard butter doesn't disappoint. Continuing with the same base oil blend which consists of Sweet Almond Oil, Fractionated Coconut Oil, Argan Oil, Jojoba Oil, Sunflower Oil, Avocado Seed Oil, Hemp Oil, Apricot Oil, Kernal Oil, Rosehip Oil, Castor Oil and Vitamin E however to make the butter they have also included Shea Butter and Bees Wax. The addition of the two new ingredients bring it up to 12 to cover the base will create that extra layer of goodness plus give a small sense of styling.
Peppermint, Spearmint, Lemon, Mandarin and Sweet Orange make up the scent profile which looks amazing fresh and revitalising. The combination of 12 base ingredients and an additional 5 scents brings this product up to an amazing 17 ingredient combination and must be an absolute nightmare to try and cook but is it worth while?
White Magic has taken a slightly different approach than most at the moment and is actually a poured butter rather than the ever growing trend of whipped butters. Its something which some people seemed to have fallen out of love with however an staple in any beard care collection.
Before you even open the lid you can smell the aroma seeping through the tiny gaps in the screwed lid as its potency is trying to escape. The spearmint and peppermint charges into your nostrils like a battalion bursting through a barricade with such overpowering force that there's very little which can keep up. There's a razor sharpness which is brought through by the lemon and it's bustling behind however the mandarin and sweet orange is barely noticeable, bringing the softest of touches in bring in a smoother undertone however this is something which is extremely meniscal.
The butter itself has a flawless consistency with a light golden colour and without even a single grainy texture, its probably smoother than a lot of whipped butters on the market. It slides onto your finger as you pull through the mixture and emulsifies almost immediately into a melted butter like substance. Applying to your beard and it's instantaneously nourishing giving up a power up of goodness and freshness which comes from the aroma. The bees wax brings minimal hold and won't provide you with a pin stripe look but it will flatten a few unruly hairs for a natural look. The nourishment lasts like a war of attrition and feels great within you beard for around 7 hours before an sight dry beard comes through however the goodness continues and can easily provide you with another couple of hours. The scent longevity is very different and feels more like and slaughter with a time frame of around 1 or 2 hours at most, which for such a powerful aroma it doesn't die a gracious warriors death.
The butter itself has fantastic nourishment value and its longevity is phenomenal. Its something which I really enjoyed using and felt the benefits of the base ingredients blend. The scent longevity is poor and a let down for me as I really like long lasting scents however creating something with no base notes then its was never going to be an aroma taking you from dawn until dusk. Its super fresh and super enjoyable however I want that feeling to last longer or perhaps even if the sharpness dies away then at least some type of base scent to make it evolve and last a little longer. I definitely think its a product which people should try however for me I feel its a little expensive for a smaller sized product which a short scent longevity.